Expand, Grow, Thrive —— 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

----- 扩大，成长，发展：通过LASSO方法将良好品牌转变为全球品牌的五个步骤

ISBN: 9781787437821 出版年：2018 页码：352 Pete Canalichio Emerald Publishing Limited

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.