Using Semiotics in Marketing —— How to Achieve Consumer Insight for Brand Growth and Profits

----- 在营销中使用符号学：如何获得消费者对品牌增长和利润的洞察力

ISBN: 9781789662078 出版年：2020 页码：281 Lawes, Rachel Kogan Page

Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.