Smarketing —— How to Achieve Competitive Advantage through Blended Sales and Marketing

----- 促销：如何通过混合销售和营销实现竞争优势

ISBN: 9780749483586 出版年：2018 页码：249 Hughes, Tim Gray, Adam Whicher, Hugo Kogan Page

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.