Strategic Alliances and Marketing Partnerships —— Gaining Competitive Advantage Through Collaboration and Partnering

----- 战略联盟和市场营销伙伴关系：通过合作获得竞争优势

ISBN: 9780749454845 出版年：2009 页码：256 Gibbs, Richard Humphries, Andrew Kogan Page

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.Whatever the nature of the relationship, there are eight distinctive relationship types identified by the authors of this innovative book, to help managers optimize their business to business partnerships.With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.