Profit Brand —— How to Increase the Profitability Accountability and Sustainability of Brands

----- 赢利品牌：如何提高盈利性、责任性与品牌的可持续性

ISBN: 9780749450182 出版年：2005 页码：225 Wreden, Nick Kogan Page

Benefit from a comprehensive metrics-based approach to branding that directly links branding activities with bottom-line results, including common benchmarks to ensure customers buy not once, but again and again.