The Consumer Mind —— Brand Perception and the Implications for Marketers

Name: The Consumer Mind
Rating: 3.85
ISBN: 9780749465704

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ISBN: 9780749465704 出版年：2012 页码：200 Martinez, Pepe Kogan Page

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The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.

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