New Perspectives on Critical Marketing and Consumer Society

ISBN: 9781839095573 出版年：2021 页码：244 Elaine L Ritch Julie McColl Emerald Publishing Limited

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.