Connecting With Consumers —— Marketing For New Marketplace Realities

----- 与消费者连接：新的市场营销现实

ISBN: 9780199556502 出版年：2010 页码：350 Kimmel, Allan J Oxford University Press

These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.