New Perspectives in Marketing by Word-of-Mouth

ISBN: 9781785608193 出版年：2015 页码：200 Emerald Group Publishing Limited Emerald Publishing Limited

New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.