HRM and Marketing Orientation in the New Era

ISBN: 9781628089615 出版年：2013 页码：360 Panagiotis Kyriazopoulos Nova Science

This book is devoted to the role of human resources in today’s post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterized as ‘the information society and network age.’ In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.