Myths of Marketing —— Banish the Misconceptions and Become a Great Marketer

----- 营销神话：摒弃误解，成为好的营销者

ISBN: 9780749483913 出版年：2020 页码：225 Leboff, Grant Kogan Page

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.