Consumer Insight —— How to Use Data and Market Research to Get Closer to Your Customer

----- 消费者洞察：如何使用数据和市场研究来更贴近客户

ISBN: 9780749442927 出版年：2004 页码：305 Stone, Merlin Foss, Bryan Bond, Alison Kogan Page

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.