Researching Customer Satisfaction and Loyalty —— How to Find Out What People Really Think

----- 客户满意与忠诚度研究

ISBN: 9780749443368 出版年：2005 页码：273 Szwarc, Paul Kogan Page

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.