Market Intelligence —— How and Why Organizations Use Market Research

----- 市场情报：组织如何以及为什么使用市场研究

ISBN: 9780749442019 出版年：2004 页码：232 Callingham, Martin Kogan Page

Chapter - 00: Introduction Chapter - 01: Types of organization Chapter - 02: Knowledge is the most important asset of a company Chapter - 03: Decision making in an organization Chapter - 04: The market research function within an organization Chapter - 05: Buyer-supplier relationships Chapter - 06: The nature and scope of quantitative data Chapter - 07: Qualitative information and its relationship to quantitative information Chapter - 08: Designing the research Chapter - 09: Managing the research process from within the company Chapter - 10: Managing the results Chapter - 11: Knowing the future Chapter - 12: Conclusion