The Effective Use of Market Research —— How to Drive and Focus Better Business Decisions

----- 有效利用市场研究

ISBN: 9780749442002 出版年：2004 页码：239 Birn, Robin Kogan Page

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.