Brand Success —— How the World's Top 100 Brands Thrive and Survive

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ISBN: 9780749462871 出版年：2011 页码：304 Haig, Matt Kogan Page

Chapter - 00: Introduction Chapter - 01: Innovation brands Chapter - 02: Pioneer brands Chapter - 03: Distraction brands Chapter - 04: Streamlined brands Chapter - 05: Muscle brands Chapter - 06: Distinction brands Chapter - 07: Status brands Chapter - 08: People brands Chapter - 09: Responsibility brands Chapter - 10: Broad brands Chapter - 11: Emotion brands Chapter - 12: Design brands Chapter - 13: Consistent brands Chapter - 14: Advertiser brands Chapter - 15: Distribution brands Chapter - 16: Speed brands Chapter - 17: Evolution brands Chapter - 18: The BRIC brands