Disruptive Branding —— How to Win in Times of Change

----- 颠覆性品牌：如何在变革中获胜

ISBN: 9780749484064 出版年：2019 页码：265 Benbunan, Jacob Schreier, Gabor Knapp, Benjamin Kogan Page

Harness change and challenge disruptive competitors by becoming a disruptive brand with innovation at its core, to deliver unique products and services and ensure growth in a shifting world.