Living the Brand —— How to Transform Every Member of Your Organization into a Brand Champion

----- 使品牌长驻：如何使你公司的所有员工都成为品牌冠军

ISBN: 9780749450830 出版年：2007 页码：208 Ind, Nicholas Kogan Page

Part 1 The Organizational Environment Chapter 1: What brands are for. Chapter 2: Why brands matter. Chapter 3: Why people matter. Part 2 Discovering The Brand. Chapter 4: Preparing the organization. Chapter 5: Analysis. Chapter 6: Participation. Chapter 7: Defining the brand idea. Part 3 Implementing The Brand Idea. Chapter 8: Launching the brand. Chapter 9: Gaining Commitment. Chapter 10: Sustainability. Chapter 11: The impact on external communications. Chapter 12: Measuring success