Brand Society: How Brands Transform Management and Lifestyle

ISBN: 9780521726900 出版年：2010 页码：330 Kornberger Cambridge University Press

Foreword Acknowledgements Part I. Brands and Branding: 1. Introduction 2. Making sense of brands 3. The making of brands Part II. How Brands Transform Management: 4. Identity 5. Culture 6. Innovation Part III. How Brands Transform Lifestyle: 7. Politics 8. Ethics 9. Aesthetics Conclusion Bibliography Index.