Public Health Branding —— Applying marketing for social change

----- 公共卫生品牌：运用市场营销于社会变革

ISBN: 9780199237135 出版年：2009 页码：321 Oxford University Press

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.