Social Marketing Research for Global Public Health —— Methods and Technologies

----- 全球公共卫生的社会营销研究

ISBN: 9780199757398 出版年：2016 页码：321 Evans, W Douglas Oxford University Press

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods.