Managing Brands in 4D —— Understanding Perceptual, Emotional, Social and Cultural Branding

Name: Managing Brands in 4D
Rating: 3.85
ISBN: 9781787561038

----- 4D品牌管理：理解感性、情感、社会和文化品牌

ISBN: 9781787561038 出版年：2018 页码：248 Jacek Pogorzelski Emerald Publishing Limited

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

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