Stand-out Marketing —— How to Differentiate Your Organization in a Sea of Sameness

----- 脱颖而出的市场营销：如何在千篇一律的市场中使您的组织与众不同

ISBN: 9781789664829 出版年：2020 页码：265 Kelly, Simon Johnston, Paul Danheiser, Stacey Kogan Page

Presents original research documenting the size and nature of the 'sea of sameness' consumers face, and delivers a framework to help organizations rise above it, differentiate themselves, and deliver value.