The Brand Challenge —— Adapting Branding to Sectorial Imperatives

Name: The Brand Challenge
Rating: 5
ISBN: 9780749470159

----- 品牌的挑战:适应品牌分类规则

ISBN: 9780749470159 出版年：2014 页码：362 Kompella, Kartikeya Kogan Page

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内容简介

Understand the nuances of building brands in different sectors, from luxury goods to finance to not-for-profit, with this unique examination.

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