The TV Brand Builders —— How to Win Audiences and Influence Viewers

----- 电视品牌建设者：如何赢得观众和影响观看者

ISBN: 9780749476687 出版年：2016 页码：344 Bryant, Andy Mawer, Charlie Kogan Page

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.