Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Name: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Rating: 3.3
ISBN: 9781781900161

ISBN: 9781781900161 出版年：2012 页码：350 K Scott Swan Shaoming Zou Shaoming Zou Emerald Publishing Limited

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内容简介

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

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