Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

ISBN: 9781781900161 出版年：2012 页码：350 K Scott Swan Shaoming Zou Shaoming Zou Emerald Publishing Limited

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.