Multi-Channel Marketing, Branding and Retail Design —— New Challenges and Opportunities

----- 多渠道市场、品牌和零售设计：新挑战和机遇

ISBN: 9781786354563 出版年：2016 页码：272 Charles McIntyre T C Melewar Charles Dennis Emerald Publishing Limited

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.