International Brand Strategy —— A Guide to Achieving Global Brand Growth

----- 国际品牌战略:实现全球品牌增长的指南

ISBN: 9781789666298 出版年:2021 页码:273 Duffy, Sean Kogan Page

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Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

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