Global Brand Management —— A Guide to Developing, Building & Managing an International Brand

----- 全球品牌管理：开发，建立和管理国际品牌的指南

ISBN: 9780749483609 出版年：2019 页码：329 Minsky, Laurence Geva, Ilan Kogan Page

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.