Creating and Managing Superior Customer Value

ISBN: 9781848551725 出版年：2008 页码：487 Arch G Woodside Michael Gibbert Francesca Golfetto Emerald Publishing Limited

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.