Complaint Management Excellence —— Creating Customer Loyalty through Service Recovery

----- 投诉管理卓越:通过服务补救创造顾客忠诚度

ISBN: 9780749465308 出版年:2012 页码:208 Cook, Sarah Kogan Page

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Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling customer complaints.

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