Customer Care Excellence —— How to Create an Effective Customer Focus

----- 顾客服务卓越

ISBN: 9780749457051 出版年：2010 页码：290 Cook, Sarah Kogan Page

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.