CRM —— Redefining Customer Relationship Management

----- 客户关系管理:重新定义客户关系管理

ISBN: 9781555582630 出版年：2002 页码：235 Peel, Jeffrey Digital Press_RM

From the Publisher: In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.