Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

ISBN: 9781466625242 出版年：2012 页码：478 Hans-Ruediger Kaufmann Mohammad Fateh Ali Khan Panni IGI Global

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.