Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior

ISBN: 9781634826242 出版年：2015 页码：220 W Douglas Evans Ph D Nova Science

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.