Social Media Strategy —— A Practical Guide to Social Media Marketing and Customer Engagement

----- 社交媒体策略：社交媒体营销和客户参与的实用指南

ISBN: 9780749497071 出版年：2019 页码：271 Atherton, Julie Kogan Page

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.