Creating the Strategy —— Winning and Keeping Customers in B2B Markets

----- 创造战略：赢得和保持顾客在B2B的市场

ISBN: 9780749466145 出版年：2012 页码：248 Gould, Rennie Kogan Page

This book fills a significant gap in the market for a practical, "how-to" approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.