Marketing with Strategic Empathy —— Inspiring Strategy with Deeper Consumer Insight

----- 市场营销与战略换位思考：以消费者深入见解下的激励策略

ISBN: 9780749477547 出版年：2016 页码：256 Brooks, Claire Kogan Page

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.