Driving Green Consumerism Through Strategic Sustainability Marketing

ISBN: 9781522529125 出版年：2017 页码：301 Farzana Quoquab Ramayah Thurasamy Jihad Mohammad IGI Global

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.