How to Succeed at Retail —— Winning Case Studies and Strategies for Retailers and Brands

----- 零售取胜：零售与商标成功案例研究与策略

ISBN: 9780749455941 出版年：2009 页码：224 Lincoln, Keith Thomassen, Lars Kogan Page

Section - ONE: How to succeed by becoming REobsessed Chapter - 01: REsolving the big squeeze Chapter - 02: REflating the brand Chapter - 03: REassessing the shopper Chapter - 04: REconnecting to the shopper Chapter - 05: REevaluating the shopping experience Chapter - 06: REstorming the trends Chapter - 07: REcreating the brand message Chapter - 08: REflagging it Chapter - 09: REtrying again and again Chapter - 10: REstoring your ethics Section - TWO: How to succeed by winning Chapter - 11: The companies doing it right Chapter - 12: Becoming a retail phenomenon Section - THREE: How to succeed operationally Chapter - 13: A source of light Chapter - 14: REtailizing the brand Chapter - 15: Postscript... eat or be eaten!