Cases on Branding Strategies and Product Development: Successes and Pitfalls

ISBN: 9781466673939 出版年：2014 页码：417 Sarmistha Sarma Sukhvinder Singh IGI Global

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.