Crisis Communication —— Practical PR Strategies for Reputation Management & Company Survival

----- 危机沟通：声誉管理和企业生存实用公关策略

ISBN: 9780749454005 出版年：2008 页码：240 Anthonissen, Peter Kogan Page

Chapter - 00: Introduction - Peter Frans Anthonissen Chapter - 01: No thrillers, but hard reality - Peter Frans Anthonissen Chapter - 02: Proactive crisis communication planning - Nick Leighton and Tony Shelton Chapter - 03: Image as a part of corporate strategy - Tom Gable Chapter - 04: Calamities - Jerry Hendin, Silvia Pendas de Cassina and Jim Walsh Chapter - 05: The new dynamics of financial crisis - Tim Wallace Chapter - 06: Fraud - Thom M Serafin Chapter - 07: Reorganization and restructuring - Kathryn Tunheim, Marianne de Bruijn and Jim Walsh Chapter - 08: A multitude of challenges for the international food sector - Mania Xenou and Nuria Sanchez Chapter - 09: Negative press and how to deal with it - Elizabeth Seigenthaler Courtney and Willem Buitelaar Chapter - 10: There is no substitute for media training - Nick Leighton, Steven Pellegrino and Tony Shelton Chapter - 11: How senior management can make the crisis worse - Stuart Hyslop Chapter - 12: Judgement days - Kathryn Tunheim Chapter - 13: Environmental crisis communications - Robert J Oltmanns Chapter - 14: Crisis communication and the net - Roger Bridgeman Chapter - 15: Organizational barriers to crisis and public affairs management - Roger Bridgeman Chapter - 16: Risk managers - Odile Vernier Chapter - 17: Crisis communication checklists - Peter Frans Anthonissen