New Strategies for Reputation Management —— Gaining Control of Issues, Crises & Corporate Social Responsibility

----- 声誉管理新战略：赢得控制权的问题，危机与企业社会责任

ISBN: 9780749456337 出版年：2009 页码：185 Griffin, Andrew Kogan Page

Chapter - 00: Introduction Chapter - 01: Reputation management today Chapter - 02: The corporation under ?re Chapter - 03: Regaining the reputation initiative Chapter - 04: Crisis management - leadership in a tried and tested system Chapter - 05: Issues management - shaping the agenda Chapter - 06: Social responsibility - your initiatives on your initiative Chapter - 07: Turning the corner - the corporation on the couch