Reputation Management —— The Future of Corporate Communications and Public Relations

----- 声誉管理：企业传播与公共关系的未来

ISBN: 9781787566101 出版年：2018 页码：306 Tony Langham Emerald Publishing Limited

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.