Risk Issues and Crisis Management in Public Relations —— A Casebook of Best Practice

----- 公共关系风险问题和危机管理：最优方法案例书

ISBN: 9780749451073 出版年：2008 页码：265 Regester, Michael Larkin, Judy Kogan Page

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.