Quantitative Modelling In Marketing And Management

ISBN: 9789814407717 出版年：2012 页码：530 Luiz Moutinho World Scientific Publishing Company

Statistical Modelling: A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing Role of Structural Equation Modelling in Theory Development and Testing Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application DEA - Data Envelopment Analysis: Models, Methods and Applications Statistical Model Selection Computer Modelling: Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty The Application of NN to Management Problems Logical Discriminant Models Meta-Heuristics in Marketing Hold a Mirror Up to Nature: A New Approach on Correlation Evaluation with Fuzzy Data and Its Applications in Econometrics Nonparametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capita Nonparametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital Too Much Ado About Nothing? Fuzzy Measurement of Job Stress for School Leaders Fuzzy Composite Score and Situational Judgement Test: An Integrated-Operation Mathematical and other Models: Cluster Analysis: An Example Analysis on Personality and Dysfunctional Customer Behaviour Assessing the Perception of Superstitious Numbers and Its Effect on Purchasing Intentions Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management Data Mining Process Models: A Roadmap for Knowledge Discovery BI and Data Warehouse Solutions for Energy Production Industry: Application of CRISP-DM Methodology Growth Models PROMETHEE: Technical Details and Developments, and Its Role in Performance Management Clique Communities in Social Networks An Algorithm to Discover the K-Clique Cover in Networks.