Controlling And Berlin Balanced Scorecard Approach

ISBN: 9783486705652 出版年：2012 页码：308 Schmeisser, Wilhelm Clausen, Lydia Popp, Rebecca Ennemann, Carsten Drewicke, Olaf Oldenbourg Wissenschaftsverlag

The “harvard balanced scorecard model” by kaplan and norton wishes to make strategies communicable and more manageable for companies across all management levels within the company. To this effect, the balanced scorecard is a qualitative controlling or performance management instrument.