Knowledge Based Marketing In 21st Century

ISBN: 9781984603760 出版年：2018 页码：271 Jonah C Pardillo Bibliotex

Knowledge based marketing is a key tool used as competitive advantage by most of the Multinational Corporations in today's global context. This book provides an insight to the most prevalent question of knowledge-based marketing of how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations and overcoming all the challenges in this field.