Knowledge-Based Marketing —— The 21st Century Competitive Edge

Name: Knowledge-Based Marketing
Rating: 3.59
ISBN: 9781412900034

----- 知识营销：21世纪竞争优势

ISBN: 9781412900034 出版年：2004 页码：287 Chaston, Ian SAGE Publications Ltd

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内容简介

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

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