Pharmaceutical Marketing in the 21st Century

ISBN: 9780789002075 出版年：2014 页码：296 Smith, Mickey CRC Press

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharma